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To provide consumers with products of exceptional quality at affordable prices, supported by outstanding service.
To maintain a working culture of continuous improvement and employee involvement.
To be a world class, fully diversified beverage company that is highly respected by its consumers and business partners.
Values Leadership, Initiative, Integrity, Dedication, Teamwork
Out of business visionary Lucio Tan’s desire to uplift the standards of the Filipino beverage consumers by providing them with high quality products at prices they can afford, Asia Brewery, Inc. was born on January 27, 1982
ABI introduced its most successful and most controversial brand – Beer Pale Pilsen, now popularly known as Beer na Beer. Because of its high quality and its very attractive pricing strategy, Beer na Beer became the second largest beer brand in the market in no time.
ABI inaugurated its second brewery in El Salvador, Misamis Oriental, to meet the growing demand of the Mindanao market. The El Salvador plant was designed to produce 2 million hectoliters of beer per annum. Its facilities are fully automated.
ABI also diversified its product portfolio from beer to non-alcoholic beverages with Summit Natural Drinking Water and Absolute Pure Distilled Drinking Water.
The launch of Colt 45 Malt Liquor, America’s premium strong beer, opened the door for the entry of strong beer brands in local bars and on-premise outlets.